As part of the project, a brand was needed to be created which included logos and idents. The final ident was inspired from the logo which was designed by our team, so they both related in some way. The ident consists of three 3D blocks flying in to the screen which say ‘NVA – National Video game Arcade’. The three blocks were created in cinema 4D, resembling vintage building blocks, using modern technology to aim towards a wide range of audiences, young-old. After posting several different idents on to our Facebook page names ‘Team Sonic’, constructive feedback was given to create improvements.
Research other gaming idents played a big part in to designing and creating the intro. Things such as colours were taken in to consideration, making it look vintage. Red, tallow and green was used for the building blocks, and a retro font was also used.