Titles and Ident – King Richard III

After some feedback to improve my ident for the video, I made little changes to make it more dramatic. This included animating and adding sound effects to make it relate to the video more. I went for a minimalistic approach to reach the target audience and make it appeal to them. If it were to be over-edited, they may have thought that it would be too much and not fit in with the advert. Below is the updated and final titles and ident.

<p><a href=”https://vimeo.com/153422153″>King Richard III Titles and Ident</a> from <a href=”https://vimeo.com/user35016960″>Adam Holmes</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>


Finalised Riii visitor centre video.

Changes were made after feedback from The Plantagenets, which included re-recording the voice over and adding more effects to the ident. During todays session we booked out a voice recorder and went and recorded in an echoed room to create a gloomy effect. This made a huge difference from the first draft of the voice over, which was initially recorded on a mobile phone.

Sound effects were added to the ident at the end of the video to create a more dramatic sound and feel, which works perfectly wth the voice over and background music. Overall my team are very pleased with the video which makes us a lot more confident for the presentation tomorrow.

<p><a href=”https://vimeo.com/153367810″>FINALISED RICHARDIII PROJECT</a> from <a href=”https://vimeo.com/user35016960″>Adam Holmes</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

 Figure 1 РFinal Video

King Riii first video draft.

I have worked for several hours today on the video edit since being handed over the footage from the second shoot. The first draft was placed on The Plantagenets (our team) Facebook to receive feedback. I will continue the edit with after speaking with my team to see what can be improved.

<p><a href=”https://vimeo.com/153264486″>King Richard iii Leicester visitor centre</a> from <a href=”https://vimeo.com/user35016960″>Adam Holmes</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

Audio compression and dynamics.

As part of our Richard iii video, a voiceover is included to tell a story and to excite people about coming to the visitor centre in Leicester. As a video editor, I’m one of my weaker points is audio. To help with this and make the overall audio sound better, I conducted some research via Youtube. This tutorial helped me compress and use dynamics within the audio to make it sound professional. The teacher also explains that this is used in the professional media industry very frequently.

Screen Shot 2016-01-27 at 00.49.32.png
Figure 1 – Online audio lesson

Figure 2 – Adjustments made to the audio in Premier Pro

The edit – KRiii

As industry standards are quite high, I am using Adobe Premier to get close to the standards and to get a better outlook of the program for future use in work. As far as the King Richard advert goes, we are going for a gloomy, two sided story approach and i thought using Premier Pro would be more suitable for the project.

In previous projects I have used Sony Vegas to edit and in terms of broadness, the editing in the specific program can not be achieved to a professional standard compared to Premier.

Using adjustment layers, I am able to create an old medieval look, to counteract with the story that is being told. As seen in ‘figure 1’, the screenshot shows the start of the post-production process of the advert.

Screen Shot 2016-01-25 at 13.47.34.png
Figure 1 – Premier Pro

King Richard iii ident

Last year I created a 3-Dimensional ident as it appealed to the target audience, this year our target audience are American tourists which we decided would be mainly retired travellers/families/people who are interested in history. I made the Ident in Adobe Photoshop and Premier Pro, keeping it minimalistic as I didn’t want to throw the audience off.

Final Ident

<p><a href=”https://vimeo.com/152968563″>King Richard iii ident</a> from <a href=”https://vimeo.com/user35016960″>Adam Holmes</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

Negotiated project 2

King Richard iii visitor centre promotion overview

Paired up with first year students in two teams, we are assigned to create a promotional video for the centre to attract American audiences. Our first meeting consisted of going through the brief, discussing what kind of marketing and video we wanted to produce for the centre.


Initial ideas

Team name: The Plantagenets

Through research, we came up with the name as this was King Richard iii’s family name.


  • Animation
  • Between 30-45 seconds
  • Story – Mysterious
  • Light and dark side

Package deal:

  • Richard iii visitor center
  • Leicester cathedral
  • Bosworth battlefield
  • Space centre
  • Coach trip
  • Overnight stay




Advert Research.

To get a brief idea of what kind of video we should create to attract certain audiences, I picked out three commercials that we could possibly get an idea from, using our low budget scheme. They are snappy, intriguing and get the message across successfully.

Halo 3 museum advert:

Visit California commercial:

Visit Britain advert: