Negotiated project 2

King Richard iii visitor centre promotion overview

Paired up with first year students in two teams, we are assigned to create a promotional video for the centre to attract American audiences. Our first meeting consisted of going through the brief, discussing what kind of marketing and video we wanted to produce for the centre.


Initial ideas

Team name: The Plantagenets

Through research, we came up with the name as this was King Richard iii’s family name.


  • Animation
  • Between 30-45 seconds
  • Story – Mysterious
  • Light and dark side

Package deal:

  • Richard iii visitor center
  • Leicester cathedral
  • Bosworth battlefield
  • Space centre
  • Coach trip
  • Overnight stay





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