After some feedback to improve my ident for the video, I made little changes to make it more dramatic. This included animating and adding sound effects to make it relate to the video more. I went for a minimalistic approach to reach the target audience and make it appeal to them. If it were to be over-edited, they may have thought that it would be too much and not fit in with the advert. Below is the updated and final titles and ident.
<p><a href=”https://vimeo.com/153422153″>King Richard III Titles and Ident</a> from <a href=”https://vimeo.com/user35016960″>Adam Holmes</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>