What is my research poster about?

Research question: How does video marketing affect businesses?

As my future career aspirations want to be related to media/business, I have conducted research on how video marketing affects business, and how businesses use video to promote their company/products.

Here is some background research I have conducted that will be in my poster:

 Highlights: The 2013 Online Video Marketing Survey Report

Of the 600 respondents to the survey, all actively involved in marketing or budget decision making, we established the following:

  • 82%of marketers confirmed that video marketing had a positive impact on their business
  • 93%of marketers surveyed are using video in their campaigns
  • 60%are using video for email marketing
  • 84%are using video for website marketing
  • 70%are optimizing video for search engines
  • 70% of marketers will increase spend on video

 

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Negotiated Project 2

After meetings with my tutors, I have a specifically know what project I am taking on with several other students that include first years, second years and third years on my course. The meeting on Tuesday was a discussion of what we will be producing for the council, which was briefed by the tutors. I will be part of the camera team as this is the route I want to take after my studies.

We will be making several videos for the Nottingham County Council which will be advertising what assisting items they have for the elderly, including; pickers and railings to help around the house if the customer needs.

I will be having meetings every Tuesday to discuss progress with the students and tutors.