What is my research poster about?

Research question: How does video marketing affect businesses?

As my future career aspirations want to be related to media/business, I have conducted research on how video marketing affects business, and how businesses use video to promote their company/products.

Here is some background research I have conducted that will be in my poster:

 Highlights: The 2013 Online Video Marketing Survey Report

Of the 600 respondents to the survey, all actively involved in marketing or budget decision making, we established the following:

  • 82%of marketers confirmed that video marketing had a positive impact on their business
  • 93%of marketers surveyed are using video in their campaigns
  • 60%are using video for email marketing
  • 84%are using video for website marketing
  • 70%are optimizing video for search engines
  • 70% of marketers will increase spend on video

 

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