Research question: How does video marketing affect businesses?
As my future career aspirations want to be related to media/business, I have conducted research on how video marketing affects business, and how businesses use video to promote their company/products.
Here is some background research I have conducted that will be in my poster:
Highlights: The 2013 Online Video Marketing Survey Report
Of the 600 respondents to the survey, all actively involved in marketing or budget decision making, we established the following:
- 82%of marketers confirmed that video marketing had a positive impact on their business
- 93%of marketers surveyed are using video in their campaigns
- 60%are using video for email marketing
- 84%are using video for website marketing
- 70%are optimizing video for search engines
- 70% of marketers will increase spend on video