Illustration Design – Instruction Manual

As part of my brand development, I am creating an instruction manual on how to use the product, this will include small illustrations and text in four simple steps. The illustrations are currently being developed in Adobe Illustration, which I initially sketched before taking the ideas on to my computer.

 

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Step one is all about downloading the apps that are suggested by VRC to download for the best experience.

 

 

Step two will explain how to insert your phone after downloading the apps.

 

 

Step three is about fastening the VRC Box back up securely to keep your phone safe when you’re in another world.

 

Step four is sitting back, relaxing and enjoying the virtual experience.

Employability Questions

 

 

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Example of working multicultural and/or abroad  

When I worked in Australia in a frozen yoghurt shop, working with other travellers including Italian, Australian and Brazilian colleagues.

Good with money

I have several years’ experience budgeting with student finance and working in hospitality based environments I was trusted with cash, debit and credit card payments.

Showing leadership skills

Got offered supervisor roles within part time jobs in the past, but had to turn down due to university.

Technically competent

My university studies enabled me to use many different technical equipment, including word, excel and presentation. More practical equipment includes cameras, camcorders and post-production software.

Demonstration of team playing

Helping to run restaurants working as a team to get food and drink to the customers quick to make them happy. Also university projects allowed me to work as a team having several roles such as; camera operation, editing and marketing.

When have I been likable

Coming in to work and feel welcomed by smiles and being told they were glad I am working.

Excellent communications

Using social tools to communicate with colleagues and students in order to keep in contact, especially during group work tasks. Keeping in contact with other colleagues within workplace in different departments to make sure the health club ran properly.

Room for improvement

More experience in a marketing based environment whether it’s in work experience or placement.

Shows creative craft

Able to deliver work before or on the deadline, such as working for the council for the occupational therapy project.

Been calm

When customers in my part time work have complained to me about a specific thing within the restaurant, I kept calm and try to resolve the situation, if that didn’t work I called the manager.

Solving a problem

When working in a team someone didn’t turn up for most of the tasks, so we had to split her role and do extra work in order for everything to run smoothly.

How I cope with stress

To keep calm and remember its only temporary, so carrying on with the job with a clearer mind set helps to get through the stress.

Been incredibly innovative

When given a very vague brief for university, I came up with an idea to rebrand a product and market it to get closer to my professional goals, which went beyond what the brief asked.

Been personable

There was a situation at work where someone had to go early because of a family situation, I was asked if it would be okay as we were short on staff, I let the colleague leave as I had already worked hard in order to get closed down on time.

 

Project One – Prototype Testing

In order to test if my advert works, I conducted a survey based on my prototype.

Results

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The main feedback I got from the testing was:

  • Make the VRC Box look more sleek – I will be rebranding the product by ink pressing in to the cardboard to give it an embossed look.
  • The product could be sold for £10-£15 (I’ll be giving it a price of £13.99 as the Google Cardboard is sold for £14.99, this may conduct more sales towards VRC).
  • The audience want to see different types of VRC, which will be included on the website.
  • 85.71% of people want the prototype to be made in to a full length advertisement.

VRC Box Marketing Approach

recycle“Any problems with your VRC Box? Send it back to us and we will send you a new one and recycle every bit of it!”

This is a marketing approach for the VRC Box shows that the product is easily recyclable and good for the environment.

According to The Public Recycling Officials of Pennsylvania, for every ton of paper that is recycled, the following are saved:

  • 17 trees
  • 275 pounds of sulfur
  • 350 pounds of limestone
  • 9,000 pounds of steam
  • 60,000 gallons of water
  • 225 kilowatt hours
  • 3.3 cubic yards of landfill space
  • Energy used to recycle paper is close to 70% less than when paper is prepared using virgin wood and other raw material.
  • Recycling 14 trees worth of paper reduces air pollutants by 165,142 tons.

 

Other figures:

  • Nearly 60 to 70% of waste found in dustbins can be recycled and reused and close to 50% of the same waste can be composted.
  • Though recycling was initiated as a practice in the 1800s there are millions of people on this planet who do not understand the meaning of recycling. Therefore it is important to educate and build awareness among the masses regarding the benefits of recycling , especially on a global level.

(http://www.all-recycling-facts.com/recycling-statistics.html)

By using this technique, it shows VRC is an environmental friendly product, and with recycling rates around the world not quite good enough, it shows that the product could make a difference.

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Recycling rates around the world

 

Sources:

http://www.all-recycling-facts.com/recycling-statistics.html#ixzz4ONOyxwKC

Images:

http://www.planetaid.org/blog/recycling-rates-around-the-world

 

 

Project One – Google Daydream

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Google are releasing their new VR headset in November 2016 called ‘Google Daydream’ that will cost $79 and £69 in the UK.

The smartphone you will be using for the headset has to connect to the Pixel or Pixel XL mobile which will apparently be the only two smartphones to be compatible for the Daydream Headset in which pricing starts at £599.

This headset is the upgrade from the cardboard VR headset they released not long ago, which is priced at £15, but with a significant price increase with not much different experience to the user.

Positives:

Comfortable

Comes with a remote

Reasonable price for  a VR Headset

Doesn’t target a vast amount of VR users

Negatives:

You have to buy Google’s phone for it to work which costs £599

Creates screen dust

Not yet released

 

Sources: https://vr.google.com/daydream/

http://www.zdnet.com/article/report-googles-daydream-virtual-reality-headset-will-cost-79/

http://www.techradar.com/reviews/wearables/google-daydream-view-1329797/review

Project One: Shipping Expenses – Small Parcels

In order to get an idea on what to market the price of the VRC Box at I have looked in to shipping expenses for small parcels within the UK and worldwide, due to the VR Headset being at a size under 2kg and being under the ‘small parcel’ category.

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The cheapest worldwide shipping costs comes at £11.99, and shipping within the UK comes at £4.45.  Shipping expenses will come in to consideration when creating a price for the VRC Box in order for customer satisfaction.

Reference link: http://www.royalmail.com/price-finder

Brand Development

In order to make my video as professional as possible, I am going to re-brand the google cardboard VR headset and re-name it Virtual Reality Cardboard Box. Development of my logo came from several initial ideas.

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Logo Development
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Final Logo – Created in Photoshop
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VRC Box Before the Re-Brand
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VRC Re-Bramd

Virtual Reality Existing Adverts Analysis

Samsung VR Headset 

Positives

  • Good use of different ethnicities to create a broader audience
  • Shows how to use the headset
  • High bugget production

Negatives

  • You can only use Samsung smartphones with the product
  • It is expensive

Playstation VR Headset

Positives

  • Great use of in game clips
  • Uses different types of people to relate to a large audience
  • High budget production

Negatives

  • Makes it look an intense experience
  • Expensive equipment

 

Sky VR Website

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  • Sky VR website shows all the current companies making virtual reality  headsets. the website is extremely convenient for getting informatoin about what’s on the market, by simply clicking on the logos.
  • The design in eye catching and pleasant.

Xbox Oculus Rift and Samsung VR

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vr-samsung

  • Both adverts are very similar
  • Simplistic and minimalistic
  • Both studio type photos
  • Very little text
  • They show the product clearly

Is Smart Phone Virtual Reality The Right Thing to Advertise?

VR Market Size Projections

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From the graph above, it states there is a large revenue being put in to VR in the near future, as it is getting more technically advanced rather than when it failed during the 1990’s due to lack of technology.

44% of people worldwide are very interested in virtual reality, which shows there is a gap in the market to get more people interested, with the likes of the cardboard smart phone VR headset I have an interest in advertising

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Smart Phone Sales 

 

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With smartphones being at an all time high in sales, the Google VR cardboard head set would be a fantastic product to make an advert for.

Graphs taken from:

https://www.statista.com