Ethnographic study

Part of practicing research methods, I went out and tried to collect some data myself, which included watching peoples behaviour and how they reacted to the moving advert outside of the Student Union. Here are some results I collected:

Screen Shot 2016-10-12 at 13.18.22.png

Results:

32% of people had no reaction towards the adverts

68% of people reacted towards the adverts

What would I do differently?

In my upcoming research studies for assignments, I will make sure I conduct my research on several more varieties of people to get more accurate data to determine a number of things, target audience being the main factor.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s