My ‘what’s in the box’ approach also comes with an invoice for evidence of the purchase, in an E-Receipt format which would be sent the customers email and sent as a paper copy.
Several stores have introduced E-Recipts recently, including Mothercare, and Selfridges.
From the shopper’s point of view, physical receipts clutter up my wallet, are easily lost, are difficult to collate and generally feel like something from the past – my bank statements and my bills are all digital, so why not an in-store proof of purchase? (Georges Berzgal, 2016)
A recent study showed that 45% of shoppers want an e-receipt after purchasing items and 41% said they do not receive one.
For brands and retailers, a move towards paperless receipts also closes the loop between the offline and online world – providing benefits to marketers and the business as a whole. (Georges Berzgal, 2016)