VRC Box Re-Branding

After having focus groups with graphic design students, I soon realised the VRC Box branding didn’t look professional enough. With several different ideas being pitched to me, I decided to re brand the box by getting a new layer of cardboard and cutting out ‘VRC’ to give it an embossed look (see image below). FullSizeRender.jpg

The overall affect looks more professionally done and worked nicely during the shoot. If I had more time during the project, I would have pressed the logo in to the cardboard using a pressing machine to make it look as professional as possible.

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