Internet usage among people who are aged 65 grew 150 percent between 2009-2011 and the 2012 study showed that 71 percent of them go on the internet daily, and 34 percent use social media, according to Pew Research Centre.
Pew Research Centre also found that 71% of older internet users go on the internet on a daily basis, and 11% of them went browsed the internet 3-5 times per week.
2016 is shaping up to be one of the biggest years for healthcare technology ever, with innovations in medical devices, software, and changes in how healthcare is administered, both from a care and financial perspective. With the North American health IT market is expected to reach $104 billion by 2020 at a CAGR of 13.5% during the forecast period of 2015 to 2020″ (Jonathan Gavotte). With the significant rise in figures, there is a great gap in the market for healthcare technology which could include websites, apps, digital/interactive posters etc.
Madden, M. (2010) Older adults and social media. Available at: http://www.pewinternet.org/2010/08/27/older-adults-and-social-media/ (Accessed: 16 November 2016).
Smith, A. (2014) Older adults and technology use. Available at: http://www.pewinternet.org/2014/04/03/older-adults-and-technology-use/ (Accessed: 16 November 2016).