I recently met with our client (Moira) for the Occupational Therapy marketing campaign project to get some feedback on the ‘top tips’ I have edited together. The testing was essential for me to ensure I have or have not created what the client wants. All improvements will be made before my deadline on Friday 9th December.
Overall top tip feedback
Do they hold enough information?
There is enough information, some may be too informative. Some are simple and some are deliberately longer because they don’t want people to ring up asking the questions. People need more information I order to solve the problem. I had someone ring asking about the shower board with water spilling, so the video works well as it tells the audience exactly what to do instead of them needing to ring.
Are the top tips visually pleasing?
Personally, I love it and get excited. I have had old people fall in love with the actors! When you showered me the bath but I think it looked quite nice and came across lovely. It was a lovely white colour. Personally I find the, realistic and I think the public will think the same.
Are they professional enough to be used by the council?
Yes, I liked the videos. From what I have seen some of them are my favourite out of everyone else’s edits. Alan Bennett is my favourite edit and there is a large possibility for it being used by the council.
Do they follow the brand guidelines?
The Arial font is good as it sticks to our brand guidelines.
What improvements can be made?
Should be link directly to buy stuff on Nottinghamshire Help Yourself website and it takes you through to the bath board links etc, could put them on the indent at the end.
You should add subtitles so it can appeal to the people who have hearing difficulties.
You should try out putting music on the top tips
Is there anything else you would like to add?
We want the videos to be used by the end of January but the project is on-going.
Following on from my feedback sessions with my tutors, I have made significant improvements to my work. As the work can not be published, I cannot show the content in any variation unless they are screen shots.
Top Tips Video Edits
Are the top tips informational?
“They provide visual details of the equipment, but don’t mention details regarding pricing or availability. Look in to having links to the products on the Nottinghamshire County Council website at place them at the end of each video”. -Deborah
Is the concept clear?
“They show the products being demonstrated, and that helps me assess them and determine their relevance to me more easily”. – Deborah
Are the top tips visually pleasing and easy to see?
“Most of the top tips are well lit but some of the work from last year could have been a little better, but I understand this is out of your hands”. -Deborah
Are they consistent?
“Yes, the tone carries through from tip to tip and has a good flow from one video to another”. -Deborah
The NCC guidelines state that images of people that are used for council should be looking directly at the camera in a natural position, in which I have followed to make the website engaging and believable.
“The ‘home’ page should be deleted and the ‘about’ page should be made in to the home page, take some of the information from your original home page and place it in to the newly updated one, the ‘about’ page looks more inviting so it would look more appealing to the audience. The tabs at the top could also be enlarged as they could be hard for the elderly to look at. Also I think the website is a little text heave so maybe reduce the amount of text.” – Jools
The images below show the updated layout of the website after gathering feedback from the tutors.
From going through all of the Nottinghamshire County Councils brand guidelines, I have picked out the most relevant to me and my job role within the project, website building, camera assistant and editing.
To keep the brand consistent I have chosen to use the font Arial in the content I am making. Serifa secondary typeface that is used by Nottinghamshire County Council so there are many options to choose from due to the different variations, such as light, regular and bold.
The colour colour palletes they ask to use are one primary colour (in which the hexadecimal number is #2D892C) and three secondary colours in which two of them are variations of the primary colour, these secondary colours are formed from different shades of the primary colour that you get when the opacities are 80% (#73BC66) and 30% (C8E1BF). The other secondary colour is NCC Dark Green (#154734). Theses colours will be used in the content I am producing for the Nottinghamshire Help Yourself campaign.
There is not much information stated about the website branding but offer a contact number if there are any questions. I have stuck to a similar theme to the councils website but made it more accessible for the older generation.