How to lead a creative team – 5 important steps to succeed


As project manager it is important to know how to lead a creative team throughout university projects and especially project 3. I have conducted research to find out the best way to lead a creative team to get the best out of my job role for the project. Here are some statements I found;

1. Set the bar

It is important to set deadlines and jobs in order to get everything done before the main university and client deadlines. See ‘Figure 1’ for an example during my project management role:

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 Figure 1 – Project Workflow

2. Identify traits of the individuals

Identifying the strengths and weaknesses of each individual benefits the works outcome as you can optimise the strengths by assembling the right skills and talents for the project.

This has been capable to do due to working with most of the students for the last three years and the newer students for several months, also I have worked with everyone in groups before. For example, Andrew and Christine are both edging towards a career in photography so they are in the photography team, William Cuthbert and Raed in the 3D team and are working towards an animation job role, Josh and Chantelle are in the video team and are focussing on a film editing career and Will M is interested in a job whereby he can be a creative designer therefore he is a graphic designer within the project with Emily, who is also interested in directing. I have got myself, Josh and Emily to attend the shoot days, I will be there to help and assist camera and lighting with Josh and I have made sure Emily can put her Directing skills in to action.

3. Cater to strengths

Knowing the ways in which people produce great work is as important as knowing what specific skill they can add to the team. “Sometimes you just need to empower,” (Evan Fry, 2016). As there are several groups with different jobs roles it is also important that they work together as a team to create high quality work for c-tex. During our meetings I have gone round the several groups to see the work they are producing and giving them an idea to what work to progress to keep them on track of our ‘Friendly Business’ theme.

4. Suggest – But don’t necessarily impose

Some creative are often protective of their process and their ideas so it is ideal not to go in and tell them how to do things because usually it’s not welcome within a creative group;

“In any process, like a pitch, we kind of know the beats. We know there’s a client meeting, when they’ll want to see a strategy, then early work, then finished work. Sometimes helping someone is as simple as putting a calendar up and outlining when certain pieces get done or being clear about when they’ll get feedback on work. It can make it more efficient and make sure the thinking happens at the right times without the worry getting in the way. Some people are more predisposed to organisation than others. But sometimes it’s about making little lightbulbs go off.” (Evan Fry, 2016)

Throughout the project I haven’t told everyone what to do, more so guided so they have time to process there ideas and still be creative.

5. Keep them producing

The work produced by us is being used by c-tex to connect to their international audience. Encouraging the team is important so they keep going for it and keep producing the creative work in their teams. From a leadership view, I have to remember why they’re here so they don’t lose perspective.

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Figure 2 – Contacting the students individually for updates

‘Figure 2’ displays myself contacting the student personally to have more of a friendly approach rather than asking in the group chat, whereby someone could be less willing to respond with everyone else being able to see the conversation. This can be more of a personal reminder to keep the team producing quality work.







Premier Quality Services Limited. 2017. Premier Quality Services Limited. [ONLINE] Available at: [Accessed 16 January 2017].

Co.Create. 2017. 10 Tips For Managing Creative People | Co.Create | creativity + culture + commerce. [ONLINE] Available at: [Accessed 16 January 2017].


3 thoughts on “How to lead a creative team – 5 important steps to succeed

  1. post would be better if you’d then example’d these statements with the work you’d done so far for this project against each statement.


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