Creating a marketing strategy for C-Tex

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Marketing strategy
noun
  1. a plan of action designed to promote and sell a product or service.
    “we use a number of marketing strategies to grow our business”

A marketing strategy is the base as a marketing plan, it includes a list of specific actions to successfully create a marketing strategy.  An example that relates to our university project situation (c-tex) is a low cost product that has a established attraction to customers, this could include creating a series of products to promote c-tex machinery to their target audience.

Marketing is the process of developing and communicating value to your prospects and customers. Think about every step you take to sell service and manage your customers:

  • Your knowledge of the market and your strategy to penetrate it
  • The distribution channels you use to connect with your customers
  • Your pricing strategy
  • The messages you deliver to your market
  • The look and feel of your marketing materials
  • The experience you deliver to your market and customers
  • The actions of your sales and service reps
  • All of the planning, preparation, forecasting and measurement of your investments

(List taken from http://vaibhavmathankar.blogspot.co.uk/)

References

Textile World: Marketing Strategies of Garments Industry of India. 2017. Textile World: Marketing Strategies of Garments Industry of India. [ONLINE] Available at: http://vaibhavmathankar.blogspot.co.uk/2013/01/marketing-strategies-of-garments.html. [Accessed 17 January 2017].
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