Marketing Strategy – C-Tex – Instagram


Instagram has over 500 million active users, less competition and more engaged audience than most social media networks including Facebook and Twitter. This means businesses can market their target audience without spending lots of money. Using Instagram to market c-tex could make a huge positive impact in making their products more known.

C-tex’s competitors, EVS, have no social media to promote their products, therefore if C-tex stick to my marketing plan they could gain an upper hand by promoting their company through social media. The next platform I have been looking at is Instagram.

What are the main goals I will be setting for c-tex’s Instagram?

  • Gaining followers – 100 in the first two weeks
  • Growing brand awareness – To target audience, brands and regular people
  • Company/audience interaction – Talking directly to audience, brands and regular people through the ‘comments section’ feature on each c-tex post

Using the SMART method will be important to incorporate each goal in the Instagram posts to stick to the goals I have set. The posts will be  Smart, Measurable, Attainable, Realistic and Timely.

Record data regularly 

As part of the SMART process, ‘Measurable’ is one very important factor.  Measuring the date, total follows, type of post time and engagement would let me see if the strategy is working. To measure the data I would create spreadsheets on a regular basis to record the data. See picture below to see an example;

Screen Shot 2017-01-27 at 12.33.09.png
 Recording data (

Using this method will let me see what is working, what isn’t working and what I should change in order for the Instagram account to grow.


Using Instagram to show our ‘Friendly Business’ concept

‘A friendly business who are modern and changing the textile industry’. This concept can be used throughout all social media platforms for c-tex, not only just Instagram.

Screen Shot 2017-01-27 at 13.04.33.png
Brainstorm ideas

Key factors to build c-tex’s Instagram style

  • Natural lighting
  • Filters – The chosen ones will be warm/inviting filters
  • Rule of thirds
  • Product shots
  • Friendly/inviting shots

Timing the posts to gain more views

According to coschedule, the best time to post on Instagram is 11am with an average of 139.8 and at second best comes 10am with an average of 84. Posting in the morning will be the most important time to target as many people as possible when posting on Instagram for c-tex.

Screen Shot 2017-01-29 at 10.38.51.png
The best time to publish your Instagram posts  (


CoSchedule. 2017. How To Use Instagram For Business: The Ultimate Guide – CoSchedule. [ONLINE] Available at: [Accessed 29 January 2017].

Hootsuite. 2017. Social Media Marketing Tips | Hootsuite Blog. [ONLINE] Available at: [Accessed 29 January 2017].

Sendible Insights. 2017. 7 Tips for Using Instagram for Business – Sendible Insights. [ONLINE] Available at: [Accessed 29 January 2017].


One thought on “Marketing Strategy – C-Tex – Instagram

  1. Do c-tex’s clients have instagram? It’s not enough to simply have it out there, it needs to be useful. if not then how might you persuade them to get it? how do you tell them they are suffering without it? Also more in this strategy as to the Social media approach would be good. They do it at 1100 but 1100 in what country? Who does it? What is it that they do- what’s the concept? What is instagrammable?


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