As a marketing approach, I will be considering Facebook to promote C-Tex due to the fact that there are nearly 2 billion users worldwide with a wide range of target audiences to market to, Facebook is far too popular to ignore.
“Worldwide, there are over 1.86 billion monthly active Facebook users (Facebook MAUs) which is a 17 percent increase year over year”. (Source: Facebook as of 02/01/17)
The do’s and don’ts of using Facebook for business
- Use recognisable Facebook profile picture – This could be something that makes C-Tex stand out i.e picture of the owners holding their logo.
- Coordinate your cover photo, pinned post and profile CTA to promote marketing campaigns – these three things are the most visible parts of the Facebook page so a consistent message should be considered throughout these three features, in this case, our ‘family concept’ could be used throughout.
- Tailor your organic posts – Facebook has a wide range of targeting tools to connect with your target audience enabling you to segment your posts by age, gender education and so on. This can be a great feature to use when targeting people who work within the textiles industry.
- Use tracking URL’s to track success – this will help to determine what is or isn’t working.
- Post during strategic times – Research shows that between 1-4pm is the most popular time when people are on Facebook.
- Don’t leave the company’s about section blank – this is there first place people look so it is important to have a profile picture with a brief description about the company.
- Don’t post too often – Companies with fewer than 10,000 followers receive 60% fewer interactions per post when they post 60+ times per month. It is more important to craft each post (zephoria.com, 2015).
- Don’t forget to use multimedia within the posts – this could be photos from shoots, each video and day to day images of the company with a friendly atmosphere. This can engage the audience by 65% after a month.
- Don’t be slow at responding to people – 42% of people on social media who complain expect a reply within 60 minutes.
- Make assumptions – Competitors may have different ways to market on Facebook with may work for them and not you. In this case, EVS (C-tex’s competitor) does not have Facebook so experimentation and analysing results would be important.
How could I market C-tex on Facebook to get more views?
- Promote page with giveaways.
- Post content that will encourage people to interact – make sure that people know how important C-Tex colour is for their garment factory
- Pay for graphic design – This would require a budget which I do not have, so to solve this I could use friends that are graphic design students to design material such as posters.
I have found garment factories on Facebook which would be effective to reach out to or even take inspiration from: