Choosing a concept – Testing/ Survey Results

To choose a final concept, I created a survey and conducted it on Greenall’s target audience, millennial’s/ young adults. Here are the questions followed by the results;

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From the data, I found that 76% 47 precipitants were students, 17% in full time work, 2% of the people were in full time work and 4% were on a placement year. Out of all the precipitants 25.5% chose the ‘William Shakespeare’ concept, but beaten by an extra 2% was the ‘Weather’ concept which took the overall vote.

My chosen concept for this project will be ‘The Weather’ as this is what Greenall’s target audience wants.

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