As part of poster design research I looked at posters on Pinterest to get inspiration whilst working on my initial sketches.
Why is it important to start your ideas with sketches?
1. Getting My Ideas Out
Quickly sketching down concepts on paper allows me to speed up the first initial researching process before designing, instead of just jumping straight onto Photoshop or Illustrator. A visual view gives me an idea of what the posters could look like in the early process. It also helps with editing ideas and ditching ones which may not work.
2. Comparison Shopping
Sketching layout designs allows me to see different versions I can pursue within my project before jumping on to the computer. It can also show me where to place text, images, illustrations, headings and how many different ways there are to create the posters.
3. Generating Feedback
“Putting a sketch out there really helps you get other people’s opinions. When clients (or other designers) see a rough sketch, it’s easier for them to edit in their mind’s eye than if they see a finished product. Because of that, they are more likely to offer suggestions on how they might want you to move forward. That can eliminate a lot of back-and-forth farther down the line, when changes are much more difficult to make”. (Onisko, 2016)
4. Thinking Outside The Box
Sketching down also allows me to think outside the box before I start designing.
“Working on paper is a good way to break through those habitual tendencies and work toward something fresher and more original before you’re staring that 960 grid in the face. Paper sketching is great place to play with the size of various elements, for example”. (Onisko, 2016)