Pantone is synonymous in many industries with colour. It first started off as a small printing company in 1962 and since, it has grown and is used within many industries such as plastic, digital technology (most relevant to my project), fashion, home and paint. I have found a series of pantones that are most relevant to each season to see what colours represent them (see all figure 1, 2, 3 and 4 below).
In terms of digital technology (creating my app for Greenall’s Gin) it will be important to use these colours to make sure the content within the app represents each season to compliment the cocktails.
Does Pantone’s Color of the Year Influence Marketing? | Chron.com. 2017. Does Pantone’s Color of the Year Influence Marketing? | Chron.com. [ONLINE] Available at: http://smallbusiness.chron.com/pantones-color-year-influence-marketing-70053.html. [Accessed 14 March 2017].