Testing Results

To see if my designs worked and made a positive impact (making millennials more aware of Greenall’s Gin), I surveyed several 17-25 year olds. Before showing them my posters, coasters and mobile app, 92.8% said they have never purchased the gin. When asked about Greenall’s competitors, London Dry Gin was the most popular in terms of what brand they had heard of the most (91.67%). Coming in at second most popular was Beefeater. After seeing my designs, 42.86% of those asked said Greenall’s Gin is now somewhat favorable over other brands of gin and 28.57% saying it is very and extremely favorable. Here are all of results from the respondents;

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Screen Shot 2017-03-28 at 17.58.46Screen Shot 2017-03-28 at 17.58.58Screen Shot 2017-03-28 at 17.59.02Screen Shot 2017-03-28 at 17.59.21Screen Shot 2017-03-28 at 17.59.36

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