C-Tex – Translating call outs for an international audience

As the brief for project 5 states that the videos need to be suitable for C-Tex’s international audience, it was requested by the client to make 5 versions of each video with call outs in English, Portuguese, Chinese, Turkish and Spanish. I chose Google Translate to translate my call outs because it’s easy to use, quick, efficient and has great reviews by big names.

“Google Translate is getting really really accurate”. – Washington Post

“Google’s New Service Translates Languages Almost as Well as Humans Can” – Technology Review

Below are screenshots of me using the translation tool for the C-Tex Training Video:

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English-Spanish
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English-Turkish
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English-Portuguese
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English-Chinese

“To test the system, Google had human raters evaluate translations on a scale from 0 to 6. Translating from English to Spanish, the new Google tool’s translation was rated an average of 5.43; human translators earned an average of 5.5. For Chinese to English, the only public-facing option that currently utilizes the new system, Google Translate was rated an average of 4.3 while human translators got 4.6”. – Washington Post

References

https://www.washingtonpost.com/news/innovations/wp/2016/10/03/google-translate-is-getting-really-really-accurate/?utm_term=.b6b13af6e111

https://www.technologyreview.com/s/602480/googles-new-service-translates-languages-almost-as-well-as-humans-can/

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Item 3 – Training Video Storyboard

The main visuals to C-Tex’s training video will be 3D and 2D visuals and info graphics. There will not be much room for creativity within this video as C-Tex are set on what they want it to look like. I have created a storyboard to show the clients what kind of visuals we are heading for, which we have already talked about in a previous meeting.

There will be a significant amount of infographics alongside the screen recordings to train the customers on how to use the C-Tex Colour software when it has been installed onto their pc system.

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Client Communication for Feedback

It was agreed upon by the clients that I should continue with the communication with the client via phone calls and emails as this was one of my main rolls within project 3. This will avoid any confusion within communication as only myself will be contacting the clients on behalf of the group.

I have recently contacted the client for storyboard feedback so we can progress further, and an updated version of the training video script so I can start storyboarding:

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Email discussing feedback and further video progression 

 

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Client feedback

Storyboarding – Pre-Installation

Part of this challenge was to create visuals for a language that may be difficult to understand with people who don’t work within the textiles industry (myself). Using my creative initiative, I came up with a storyboard to make the script more visual and to know exactly what we want to film when it comes to shooting.

These storyboards were created on Adobe Photoshop by myself:

Step 1 of the video:

Screen Shot 2017-04-11 at 16.11.01.pngStep 2 of the video:

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C-Tex Colour Pre-Installation Script

During the most current meeting we had with C-Tex, we were given a script for the pre-installation video. The challenge that came with this was to translate this language into a creative language and trying to vision what the video can look like (see next post for storyboarding).

Should be less than 5 minutes

Thanks for buying c-tex colour, this video guides you through 2 things:

1. The information we need from you in order to manufacture c-tex colour ready for you

2. For you to prepare ready for the installation

 

So…the information we need.

Firstly, we need a photo of where you would like c-tex colour to be installed. Here are some examples…

Then we need some dimensions so we can fit c-tex colour to your machine

Here we show you the dimensions we need

Secondly we need to know the direction the fabric is flowing in: please indicate this with an arrow

Thirdly we need to know at which side of the machine you wish the PC and Operator monitor to be located

Also please take a photo of your length measuring wheel (if you already have this installed) so we can assess how to fit our encoder onto this

Lastly, machine construction: Please indicate the materials your machine is made of and thicknesses. For example, Solid Mild Steel 6mm thick, Mild Steel Box Section 2mm thick with section of 100 or Wooden Section 15mm.

Therefore, the photo you send us will need the additional information as shown here (photo with all details on)

We can then build c-tex colour to fit your machine

Onto the second step:

For the installation we need:

Network Access to machine area for us to connect the c-tex colour PC to your network

Electrical power: single phase

If you have not purchased a control cabinet from us and you will be providing yourselves this needs to be onsite when we arrive. We require minimum internal dimensions of Height: 1000mm, Width 600mm, Depth 600mm. The operator monitor can be mounted above the control cabinet of you can purchase a control unit with monitor surround.

If you have not purchased a PC from us and you will be providing yourselves, please ensure this meets the specification we list in our agreement document and is available when we arrive onsite

If you are running c-tex colour for an inline process, for example a continuous dye range or sanforiser or compactor we will also need a mains compressed air supply provided, to include a regulator and moisture capture mechanism.

When we arrive onsite for the installation we need to meet with your factory engineering manager and IT manager to present what we are going to be doing while onsite and what support we need.

We will also need a meeting room with a projector or large monitor in order to give a training presentation for 1 hour. For the training we will need your colleagues who will be: operating c-tex colour, analysing the results of c-tex colour and managing the implementation of c-tex colour.

Project 5 – What is it? What’s my roles?

The Brief: Overview

It was discussed upon myself and two other students to carry on with the C-Tex client assignment, assigned earlier this academic year. We will be creating an additional two videos as part of C-Tex Colour’s marketing campaign. Item 1 (Pre-installation video) and Item 2 (Training video) will be created for this final university assignment.

Item 2: A Pre-Install video so that customers can prepare for the arrival of their equipment (2-5 mins).

Item 3: A training video so that customers can start using the equipment well (2-5 mins).

The Challenge

Words from C-tex:

“We are doing something new. Markets need some help to get their heads around newness and difference. In the textile sector there are still plenty of dinosaurs. We are doing something complex. But we need to communicate it in a simple way We will be working all over the world. We need to communicate with as few words as possible and be able to easily translate our new media into many languages Technology is changing rapidly. We will need the ability to update, modify and add to our media. We need media mostly for training purposes, but also for sales. (it can be considered that training is mostly a process of selling of course). As technology is moving fast we would need the ability to change videos, images, text within the media. Mix of video, text and animation will likely be required. We are open to all sorts of ideas for how to make complex messages simple, make the media fun, work in-line with our company culture. And very different format from our competitors: this is quite a conservative, old-fashioned, formal, restrained, stuffy sector. We want to move away from this towards relaxed, accessible and visually appealing. What is the purpose of the product? To provide online colour monitoring of textiles so that textile manufacturers can reduce production costs and increase quality Target Audience:

Who are we talking to? Quality Directors, Production Directors, Colour Experts Can be male or female Quite practical people Customers will be from around the world: existing users are based in Bangladesh, China, India, Indonesia, Jordan, Portugal, Taiwan, UK, USA, Vietnam. We use a network of agents to sell our technology. A key objective of creating media is to ensure consistency of message (agents are not always accurate in what they say to customers!)”.

Job Roles

Adam Holmes: Director and pre-production for item 2 and 3, filming for item 3 and editor for both videos (so the clients can have several edits from myself and Josh to choose from).

Josh Hollyoak: Director for item 3, filming for item 2 and editor for both videos.

Will Cuthbert: 3D animator for both videos.

Filming Dates

Pre-Installaltion:

Tuesday 18th – Thursday 20th April – 11am

Training: To be confirmed

When is the deadline C-tex?

VIDEOS 2 AND 3:

1) Date TUESDAY 18/04/17 initial creative review of rough pencil sketch ideas.

2) Date TUESDAY 02/05/17 first draft review revised creative. Half size, with color, hand or computer created.

3) Date WEDNESDAY 07/05/17 final internal creative presentation. Same finish as previous round.

4) Date 13/05/17 product delivered

Testing Results

To see if my designs worked and made a positive impact (making millennials more aware of Greenall’s Gin), I surveyed several 17-25 year olds. Before showing them my posters, coasters and mobile app, 92.8% said they have never purchased the gin. When asked about Greenall’s competitors, London Dry Gin was the most popular in terms of what brand they had heard of the most (91.67%). Coming in at second most popular was Beefeater. After seeing my designs, 42.86% of those asked said Greenall’s Gin is now somewhat favorable over other brands of gin and 28.57% saying it is very and extremely favorable. Here are all of results from the respondents;

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Greenall’s App Run-Through Changes

Following on from the most recent tutorial session in university, it was pointed out that there were a few spelling mistakes within my app design. Since the feedback, I have made the changes and re -exported the video. I also added more colour grading to the footage to make it more appealing to the eye.