Portfolio Development – Wix Version 2

Although you can choose a template within Wix, there is also another option to build your own, which is what I exactly did after looking more into domain prices (Wix has the best price plan for myself). I took inspiration from the last layout I used on Adobe Portfolio and started building in Wix again. It doesn’t look exactly the same but it is very similar, which I am personally happy with as it still shows off who I am (which is important for marketing). See images below to see my final website;

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My next step will be to purchase the domain to make it purely my own website with no adverts. The portfolio link will then be placed on my CV and Cover Letter to let employers show what work I am capable of creating.

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Portfolio Development – Adobe Portfolio

After realisation that there wasn’t anything unique by using a template that would have already been used by thousands of people, I wanted to create my own look on my website with a layout made by myself. I was recommended Adobe Portfolio by a graphics student so I decided to give it a go. There was a lot more uniqueness about this website builder as I got more inspiration to create my own look. All of the the content on this new website was created by me within Adobe Photoshop, a program I have got significantly used to in the last couple of months due to a heavily based previous competition brief.

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After a lot of experimentation I later realised it wasn’t cheap to buy a domain for this website. I would have had to buy the whole adobe suite to get my moneys worth and on top of that, extra fees would have to be payed for my own domain. This was a lack of research by me, which I have later learnt from as I have now got a final website created on another website inspired by the layout I created this Adobe Portfolio (see next post).

Portfolio Development – Website Builder

I wanted to re-create my portfolio on a new website that I haven’t used before, and Website Builder was a high recommendation within forums on the internet. I started from scratch with the intentions of creating an eye catching website to promote myself as a brand, so a home page that stood out straight away when you go onto the website is important as that’s the first thing the user/employer sees;

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A downfall to this website builder was that you had to upgrade to premium to upload more than one video, as most of my portfolio is video based it wasn’t the best option to use Website Builder.  I later realised that using a template can be limiting to what you can create, which was a problem for me as I am naturally creative and want to be unique (see next post).

Portfolio Development – Wix (Version 1)

Over the course of my portfolio development, I have created several websites on four different website builders to develop ideas and finally choose my favourite after experimenting. My first portfolio was created on Wix, with not much initial thought. After gaining feedback from professionals, tutors and peers I tweaked some arrangements on the website. The following images are taken from my first portfolio development;

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I created this version of my website through a generic template, which I now think that isn’t anything to set me apart from everyone else. I didn’t want to take on this module without developing my skills, so I wanted to put them to test by using several different website builders and techniques (see further posts).

Wix Domain Prices

Why Buy A Domain?

To make my portfolio my own copyright, I have looked in to buying a domain on Wix. The most likely domain I will purchase is the ‘Entrepreneurs and Freelancers’ package that includes many advantages such as your domain, ad vouchers, remove Wix adverts etc. This all comes at just £7.76 per month which would easily be affordable when in full time work.

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wix.com/upgrade/website

Content Usage Within Marketing Portfolios

I have a series of skills to portray through my portfolio, some of which are related to my future career aspirations, digital media marketing.

Showreel

Project Management within a project

Branding

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Other things to include in the near future to relate to digital media marketing:

  • SEO specialist. It should come as little surprise that SEO is the skill at the top of this list
  • PPC executive/specialist
  • Social media expert
  • Email marketing
  • Mobile marketing
  • Analytics
  • Content management/marketing
  • Marketing automation

References

(No Date) Available at: https://www.quicksprout.com/2016/09/09/the-9-digital-marketing-skills-in-high-demand-right-now/ (Accessed: 6 March 2017).

Read Me File, is it Really Necessary for an Online Portfolio?

What is a ReadMe? 

A README file is a text file containing information for the user about the software program, utility, or game. README files typically contain instructions and additional help as well as details about patchesor updates.

A ReadMe outlines:

  • What the project does
  • Why the project is useful
  • How users can get started with the project
  • Where users can get help with your project
  • Who maintains and contributes to the project

The professionals within my career goals will know the link to my website

A lot of jobs and recruitment nowadays is online and upon any requests, I could create a ReadMe file for my portfolio but it is not necessary at this moment in time. A link to my portfolio could be placed on various social media platforms and my CV which will help clients/employers seek the work I have created and send them straight to the portfolio.

References

Inc, G. (2017a) About READMEs – user documentation. Available at: https://help.github.com/articles/about-readmes/ (Accessed: 3 March 2017).
Inc, G. (2017b) About READMEs – user documentation. Available at:
https://help.github.com/articles/about-readmes/ (Accessed: 3 March 2017).

 

Why is it Important to Have an Online Presence/ Portfolio?

Client Education and Pre-Qualification

Educating potential clients of what type of work I have produced over several years can save time when first contacting them;

“Giving the client an opportunity to view your work at their leisure allows them to learn about you in a comfortable setting. When an educated client contacts you, they know what your work looks like and they have decided to do business with you because of this. It can be quite settling to know that the work you’re doing is exactly what’s expected of you. Having a great online portfolio makes for better qualified initial contacts”. (John Furness, 2015)

Accountability

Keeping your work up to date online is important when maintaining an online presence. This can motivate you to keep yourself current and active within the professional field you are working in and over time, may show a wide range of skills you possess.

Search Engine Optimisation (SEO)

Search engine optimisation can make your work accessible through many search engines for indexing within their databases.

“This can significantly help with SEO. If a person performs a search for who was the architect responsible for designing a particular building – your website will come up in the results. This works for any industry – if you produce a product or provide a service that someone is looking for and you’re not online there’s a really slim chance that an online search will lead them to you”. (John Furness, 2015)

Personal Brand Identity

Research shows that one of the first things an employer does when they look at your resume is to search you online. By creating your own online identity you are the one with control over what companies and clients see when they search you. Personal customisation can really help you define and show off your own brand personality.

What to Include Within an Online Portfolio

  • Work
  • About
  • Blog
  • Reviews
  • Contact

References

No Name. (2015) 6 benefits to creating an online portfolio. Available at: https://parkwestcreative.com/6-benefits-to-creating-an-online-portfolio/ (Accessed: 1 March 2017).
Furness, J. (no date) The benefits of an online portfolio. Available at: https://simplesquare.com/resources/the-benefits-of-an-online-portfolio/ (Accessed: 1 March 2017).