C-Tex marketing plan – Facebook


As a marketing approach, I will be considering Facebook to promote C-Tex due to the fact that there are nearly 2 billion users worldwide with a wide range of target audiences to market to, Facebook is far too popular to ignore.

“Worldwide, there are over 1.86 billion monthly active Facebook users (Facebook MAUs) which is a 17 percent increase year over year”. (Source: Facebook as of 02/01/17)

The do’s and don’ts of using Facebook for business


  1. Use recognisable Facebook profile picture – This could be something that makes C-Tex stand out i.e  picture of the owners holding their logo.
  2. Coordinate your cover photo, pinned post and profile CTA to promote marketing campaigns – these three things are the most visible parts of the Facebook page so a consistent message should be considered throughout these three features, in this case, our ‘family concept’ could be used throughout.
  3. Tailor your organic posts – Facebook has a wide range of targeting tools to connect with your target audience enabling you to segment your posts by age, gender education and so on. This can be a great feature to use when targeting people who work within the textiles industry.
  4. Use tracking URL’s to track success – this will help to determine what is or isn’t working.
  5. Post during strategic times – Research shows that between 1-4pm is the most popular time when people are on Facebook.



  1. Don’t leave the company’s about section blank – this is there first place people look so it is important to have a profile picture with a brief description about the company.
  2. Don’t post too often – Companies with fewer than 10,000 followers receive 60% fewer interactions per post when they post 60+ times per month. It is more important to craft each post (zephoria.com, 2015).
  3. Don’t forget to use multimedia within the posts – this could be photos from shoots, each video and day to day images of the company with a friendly atmosphere. This can engage the audience by 65% after a month.
  4. Don’t be slow at responding to people – 42% of people on social media who complain expect a reply within 60 minutes.
  5. Make assumptions – Competitors may have different ways to market on Facebook with may work for them and not you. In this case, EVS (C-tex’s competitor) does not have Facebook so experimentation and analysing results would be important.

How could I market C-tex on Facebook to get more views?

  1. Promote page with giveaways.
  2. Post content that will encourage people to interact – make sure that people know how important C-Tex colour is for their garment factory
  3. Pay for graphic design – This would require a budget which I do not have, so to solve this I could use friends that are graphic design students to design material such as posters.

I have found garment factories on Facebook which would be effective to reach out to or even take inspiration from:

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Portland Garment Factory
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Iman Apparels
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The Garment Factory – Abuja, Nigeria


Folgate, E. (2011) Student credit cards. Available at: http://www.moneycrashers.com/tips-use-facebook-page-business-marketing/ (Accessed: 3 February 2017).
Mineo, G. (2017) The do’s and don’ts of how to use Facebook for business [Infographic]. Available at: https://blog.hubspot.com/marketing/dos-donts-facebook-business-infographic (Accessed: 3 February 2017).
Noyes, D. (2017) Top 20 Facebook statistics – updated January 2017. Available at: https://zephoria.com/top-15-valuable-facebook-statistics/ (Accessed: 3 February 2017).
Places (2017a) The garment factory. Available at: https://www.facebook.com/The-Garment-Factory-147784695584234/ (Accessed: 3 February 2017).
Places (2017b) The garment factory. Available at: https://www.facebook.com/The-Garment-Factory-1578306025721323/ (Accessed: 3 February 2017).

C-Tex shoot 2 – How did it go?

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Testing the test footage before the initial shoot to ensure it runs smoothly

Like the last shoot, I took over the camera operating role as one member of the video team did not turn up. Luckily, due to my previous experience I was able to handle the job role as well as project managing the shoot and working closely with one of the members of the video team who helped with lighting and general setting up shots whilst working closely with the clients.

A member of the photography team also attended and got some great production images and photos to be used within all three videos. Here are some of many;

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Working closely with the clients
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Getting the right shot
Detecting colour variation from the sample
Making the client feel comfortable in front of the camera

I feel the shoot went perfectly with no set-backs, we based the shoot from feedback and got all of the shots we had planned to get to finalise the video which will be complete by tomorrow. I believe from shoot one we have learned a lot about the company and what they want due to regular communication and feedback, therefore we knew exactly what we needed to get and the shoot couldn’t have gone any better.

Meeting reflection – Project 3


Our latest meeting consisted of meeting up to gather all work that has been created for our final sales video for C-Tex. The main objective of this meeting was to give everything to the editor to finalise the edit. Not everyone came to the meeting which has been a regular occurrence during the project, but I made sure to keep everyone up to date by sending them personal messages and updating the Facebook c-tex group.

Using Lynda to learn about Project Management

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Title: Boosting your creativity at work

Main points learnt from this training video:

The principal of reciprocity;

  • Make the first move
  • Help others – give information and your time even if they haven’t helped you

Identify constraints;

  • Budget requirements – C-Tex has no budget for us on project three therefore we had to work around this
  • Don’t overwhelm your mind with no limits
  • Set viable constraints

Solving problems;

  • Solve other peoples problems – I have worked closely with the video team to give my advice

Working in pairs, not large groups;

  • This project was working in a small group with categories split in to pairs with different job roles which worked great throughout
  • This gives more attention to each other
  • You can bounce ideas off each other
  • More efficient

Harnessing diversity;

  • This is a driver of creativity
  • Gender and cultural diversity – This applies to my year in which there is different genders and cultures


Boyd, D. (2013) Managing team creativity. Available at: https://www.lynda.com/Business-Skills-tutorials/Increasing-Your-Creativity-Work/149835-2.html?srchtrk=index%3a20linktypeid%3a2q%3aproject+managing+a+creative+teampage%3a1s%3arelevancesa%3atrueproducttypeid%3a2 (Accessed: 2 February 2017).

Client Communication


Communication is key when working with a client, it allows you to organise plans between you and who you are working for and to also keep track of what it is they ask of you.

“The best two questions to ask when engaging in client communication are: What does my client need or what do they value? And how can I deliver that to them in a way that they can understand?” (Sarah Theodore, 2016).

‘Figure 1’ is just one set of emails during communication within Project 3. On this instance, a time is being set between myself (project manager) and a client at C-Tex to organise when to film shoot two. Emailing the clients throughout the project has been a great and important feature as this skill is widely used within most work environments.

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Figure 1 – Client communication


Limited, M.G. (2016) 9 effective ways to improve client communication. Available at: https://www.macquarie.com/au/advisers/expertise/smart-practice/improve-client-communication (Accessed: 2 February 2017).

Marketing Strategy – C-Tex – Instagram


Instagram has over 500 million active users, less competition and more engaged audience than most social media networks including Facebook and Twitter. This means businesses can market their target audience without spending lots of money. Using Instagram to market c-tex could make a huge positive impact in making their products more known.

C-tex’s competitors, EVS, have no social media to promote their products, therefore if C-tex stick to my marketing plan they could gain an upper hand by promoting their company through social media. The next platform I have been looking at is Instagram.

What are the main goals I will be setting for c-tex’s Instagram?

  • Gaining followers – 100 in the first two weeks
  • Growing brand awareness – To target audience, brands and regular people
  • Company/audience interaction – Talking directly to audience, brands and regular people through the ‘comments section’ feature on each c-tex post

Using the SMART method will be important to incorporate each goal in the Instagram posts to stick to the goals I have set. The posts will be  Smart, Measurable, Attainable, Realistic and Timely.

Record data regularly 

As part of the SMART process, ‘Measurable’ is one very important factor.  Measuring the date, total follows, type of post time and engagement would let me see if the strategy is working. To measure the data I would create spreadsheets on a regular basis to record the data. See picture below to see an example;

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 Recording data (www.coschedule.com)

Using this method will let me see what is working, what isn’t working and what I should change in order for the Instagram account to grow.


Using Instagram to show our ‘Friendly Business’ concept

‘A friendly business who are modern and changing the textile industry’. This concept can be used throughout all social media platforms for c-tex, not only just Instagram.

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Brainstorm ideas

Key factors to build c-tex’s Instagram style

  • Natural lighting
  • Filters – The chosen ones will be warm/inviting filters
  • Rule of thirds
  • Product shots
  • Friendly/inviting shots

Timing the posts to gain more views

According to coschedule, the best time to post on Instagram is 11am with an average of 139.8 and at second best comes 10am with an average of 84. Posting in the morning will be the most important time to target as many people as possible when posting on Instagram for c-tex.

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The best time to publish your Instagram posts  (www.coschedule.com)


CoSchedule. 2017. How To Use Instagram For Business: The Ultimate Guide – CoSchedule. [ONLINE] Available at: http://coschedule.com/blog/how-to-use-instagram-for-business/. [Accessed 29 January 2017].

Hootsuite. 2017. Social Media Marketing Tips | Hootsuite Blog. [ONLINE] Available at: https://blog.hootsuite.com/. [Accessed 29 January 2017].

Sendible Insights. 2017. 7 Tips for Using Instagram for Business – Sendible Insights. [ONLINE] Available at: http://sendible.com/insights/7-tips-for-using-instagram-for-business. [Accessed 29 January 2017].

Project Management – Trello

How would I project manage a creative team if it wasn’t a university project?

Throughout the C-Tex project I have used Facebook and meetings within the library to communicate to the students. For example, I used the group feature and chat feature to communicate to the team as a whole and personally (see references for previous blog posts).

“Trello is a collaboration tool that organises your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and where something is in a process” (trello.com).

If I was assigned the Project Manager role within a future project, I would definitely consider using Trello to organise a team and a project. I have had feedback from my tutor about using Facebook and he agreed that it was perfectly fine within a university project, but for future references it is important for me to be aware of what programmes/websites are out there to keep organised as a project manager.

I have set up a Trello account to use in the future to ensure organisation:

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Trello. 2017. What is Trello? – Trello Help. [ONLINE] Available at: http://help.trello.com/article/708-what-is-trello. [Accessed 26 January 2017].

Design Journal. 2017. Challenges being Project Manager for Project 3 – Design Journal. [ONLINE] Available at: https://adamholmes999.wordpress.com/2017/01/23/challenges-being-project-manager-for-project-3/. [Accessed 26 January 2017].

Design Journal. 2017. Project Management – Meetings – Design Journal. [ONLINE] Available at: https://adamholmes999.wordpress.com/2017/01/23/project-managing-the-team/. [Accessed 26 January 2017].

Design Journal. 2017. How to lead a creative team – 5 important steps to succeed – Design Journal. [ONLINE] Available at: https://adamholmes999.wordpress.com/2017/01/16/how-to-lead-a-creative-team-5-important-steps-to-succeed/. [Accessed 26 January 2017].

C-tex social media interaction – Marketing strategy



What is Twitter engagement?

  • Favouriting your tweet
  • Retweeting your tweet
  • Responding to your tweet
  • Mentioning you in a separate tweet
  • Clicking your link (though some marketers categorise this purely under CTR and not engagement)

Strategies for c-tex to interact with your followers:

  • Get personal

Getting personal to followers will engage them more, an example of this on Twitter would be to send them personal messages, tweet them or even send them personal videos.

  • Use hashtags

Using hashtags will enable people from all over the world to see your tweet if they type in your hashtag. This can broaden your audience and get your tweets out there.

  • Keep tweets under 110 characters

“If you are using all 140 characters in your tweet, your followers will need to edit your tweets before they can add in theirs and retweet. And, that’s not cool. People are lazy. Tweets that need extensive editing work simply get fewer retweets. Ideally, you should limit your tweets to between 80–110 characters”. (Jerry Low, 2014)

  • Tweet during daytime hours and at the weekend

Between 8am and 7pm tweets with have a 30% increase with interaction. This is because most people are using Twitter at these times and at the weekend. In this case, C-Tex-s target audience are more likely to use Twitter after work and at the weekends, but time may may because of different time zones.

  • Use strong call to action

Using the most retweeted words can get more attention to your tweets. Words such as retweet, help and follow can get your audience to interact to your tweets more because there is a call to action.

Example tweets using our friendly concept:

  • c-tex are breaking through the textile industry with new colour monitoring machines that help colour monitor your fabrics! #ctex #savingtimeandmoney
  • Competition time! Retweet and favourite to win a chance of winning one of our custom built machines worth £20,000! #ctex #competition #winmoney #dontbeshy
  • #ctex are in the process of filming a promo for our amazing new machine shaping the textile industry, check out Rob looking all friendly and happy! #promo #textiles #colourmonitoring
  • #ctex woke up this morning feeling fresh and ready to tackle monday, are you?! #ctex #mondaymotivation

Existing relevant tweets

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7 Ways to Improve Your Social Media Engagement : Social Media Examiner. 2017. 7 Ways to Improve Your Social Media Engagement : Social Media Examiner. [ONLINE] Available at: http://www.socialmediaexaminer.com/7-ways-to-improve-your-social-media-engagement/. [Accessed 26 January 2017].

10 Twitter Tactics to Increase Your Engagement : Social Media Examiner. 2017. 10 Twitter Tactics to Increase Your Engagement : Social Media Examiner. [ONLINE] Available at: http://www.socialmediaexaminer.com/twitter-tactics-to-increase-engagement/. [Accessed 26 January 2017].

AdEspresso. 2017. 23 Strategies to Increase Your Twitter Engagement. [ONLINE] Available at: https://adespresso.com/academy/blog/23-strategies-increase-twitter-engagement/. [Accessed 26 January 2017].




Project Managing – Assessing where I am

“You cannot change your destination overnight, but you can change your direction” (Jim Rohn).

How close are we to the project?

We are working to our deadlines effectively, almost all of the pre-production is complete and we are also filming tomorrow.

Is it turning out how we wanted it to? 

More than planned – we have worked on our work and concepts effectively and definitely made the right decisions due to the client also agreeing.

Are we being pushed creatively?

For me it’s more self motivation as I like the clients and want to produce quality work for them. I have been pushing the team as project manager to keep on creating creative work.

Are we up against in terms of time? 

Yes, we are always thriving to create work.

What duration is left?

Just under half of our time is left.

What percentage of the project is complete?

Around 60% and will jump to 70% after tomorrow, we are moving quickly and effectively.

How is this going to help me get a job?

Leadership skills are extrmeenly important in getting any type of job and shows you can work as a team. I will be putting this experience on my CV and will incorporate these transferable skills within my last two projects at university.

What things did I need to do improve from Project 2? 


  • Learning how to manage a creative team
  • Time management
  • Learn more about the client on a professional and friendly basis


  • Learning how to manage a creative team
  • Experimentation
  • Create several prototypes and concepts

What have I learnt from Kirby Ferguson’s ‘Nothing is original talk’?


  • It’s okay to steal other peoples ideas and re-make them in your own way – VPoint Hilary’s blinds.
  • Our video ideas may not be completely original because someone has probably already done it before, but that’s okay.
  • The most talented ‘inventors’ weren’t actually inventors.