Professional Feedback – Project 5

During a conversation between Josh’s previous placement company ‘McCann’ (advertising agency), Josh asked several questions about my personal video edits (pre-installation and training) for professional feedback, the feedback is as follows;

Does the pre-installation video look professionally shot?

Video editor 1: It does, I wouldn’t think it is a student-made film.

Video editor 2: Yes, I think especially that it was only shot in one day.

Does the training video look professional?

Video editor 1: Although it’s a quite boring video for most people to watch, the call outs make it interesting and informational.

Video editor 2: I agree also agree, the 3d PC could have been textured to make it more interesting.

In your own words, what do you think about my edits?

Video editor 1: I believe it shows you have great attention to detail, I like how the music guides the video.

Video editor 2: I like how you added sound on top of some of the clips and transitions, it makes a video stand out and look a lot more professional.

What skills do you think I show after watching these videos?

Video editor 1: From an employer point of view it shows you have technical editing skills, personal skills such as time management and the ability to work with clients.

Video editor 2: It shows you can edit professional and bring more to the table than a lot of new graduates we have taken on.


Digital Media Practice Module Reflection Evaluation

A comparison between my work and the learning outcomes

– LO1- Synthesise and express an informed understanding of the complex aspects of Digital Media Practice – Displayed through research, blogging and reports I feel I have hit this learning outcome throughout year 3.

-LO2- Appropriately apply an informed and creative visual aesthetic to the production and communication of digital design solutions – Solving problems within video operating and editing has been prominent within my projects for example, from having to change frames when filming to changing call outs in the edits to match each video for the client submission in project 5.

-LO3- Make design recommendations following diagnosis and evaluation of research findings – Concept designs influenced by research and experiments is prominent within the project.

LO4- Critically apply current theory, practice and key contemporary issues as identified by a described target industry and their audience – This has been shown especially within project 3 and 5 where there was a huge target audience, having to mould the videos to hit these specific target audiences that are global.

LO5- Evaluate and reframe the roles and responsibilities of the designer in the global context – A global context has been thoroughly explored within this project through several different videos/visuals ranging from English, Turkish, Portuguese, Spanish and Chinese.

LO6- Utilise complex analytical tools to identify and resolve problems – Shown through my project management roles within projects using different softwares to co-ordinate the teams.

LO7- Critique existing research in order to formulate appropriate design process methodologies in a given context – Shown through research such as looking at competitors.

LO8- Propose described innovative solutions to design briefs through actively engaging with collaboration – Once again shown through my project management roles whereby I have had to find solutions through organising a team and coming up with ideas to tackle problems that occurred.

Skills, qualities and attributes. After studying this module you should be able to:

LO9- Evaluate and accept responsibility for complex project management – I believe this has been shown through individual projects and group projects especially when I have been project manager of a team.

LO10- Conceptualise, construct and distil a range of complex research skills recommended in the global area of digital media design – Lots of research has been done on several industries within my studies and projects ranging from videography, editing and marketing.

LO11- Articulate ideas, concepts and solutions relative to identified contexts within digital media design practice through the application of a range of communication methods, tools and media – I have found many concepts throughout my projects and tested these which then led to my final design processes.

LO12- Utilise appropriate digital design tools and forms to identify and resolve complex problems – For example this could mean off-lining my website and blog to prevent problems occurring through the likes of HTML and Java.

LO13- Apply complex diagnostic skills to creatively work with diverse audiences and in working collaboratively with others – Heavily shown within project 3 and 5.

LO14- Apply complex diagnostic skills in order to differentiate between appropriate visual development techniques and media – Many platforms have been used throughout my studies including a lot of the adobe suite. I have used them and compared my progress to find what worked best within projects.

LO15- Integrate personal reflection in verbal, written and visual presentations – Shown mostly through my blog when developing the project ranging from experiments to the final products from concept/prototype/research influences.

Project 5 Reflection


After gaining feedback from peers, professionals, tutors and clients I believe this project has been a great success, not only as a group but also personally. Hands on experience with clients has given me more confidence to to be creative within a workplace with peers or colleagues and clients which is essential for a career after university.

Working to a strict deadline has enabled me to work under pressure at a consistent and professional pace. This meant getting in to a routine of working from 8/9am until the evening, which is sometimes the case within the video making industry, so I now feel more prepared for transitioning from student to working life. The project has made me realise my love for video making, which has inspired me to carry it on as a hobby even if I go into a different sector like marketing. The transferable skills gained from this project such as  time management, communication skills and group work can easily be transitioned into the marking industry.

C-Tex also mentioned carrying on making videos for them during the summer time as a paid placement, which shows that they enjoyed my work ethic towards their company, they also mentioned how they liked working with me as a person, which has given me great confidence for my future career. The development from a piece of paper from storyboarding, shot lists etc to the final products gives me a great sense of achievement, knowing that myself and my groups initial plans worked out in the end, to give the best and professional material to our clients.

C-Tex Pre-Installation video – Why am I changing it?

After a group discussion with my project team and tutor, it was decided that the consistency of the videos didn’t quite work – from a client submission point of view. As myself and Josh had initial roles of directing, filming and editing one video each, we ended up going beyond the brief and both separately edited the two videos with 5 different versions (Turkish, English, Spanish, Portuguese and Chinese). A problem that occurred that I’m handing over over my Pre-Installation video and Josh is handing his training edit over to the client. Both of these videos had different call outs as they were our own edits which meant the consistency wasn’t there. I then changed my version of the call outs on the Pre-Installation to the same style as video one to make sure they look similar so all three videos look consistent and work well with each other. Changing the call outs took around two hours overall (including changing them in all of the languages)

Below are screenshots of my pre-installation video before and after the changes:

Before: My own call out design

Screen Shot 2017-05-09 at 18.40.53Screen Shot 2017-05-09 at 18.41.11Screen Shot 2017-05-09 at 18.41.22

After: Josh’s call out design (I changed them to sit slightly better)

Screen Shot 2017-05-09 at 19.19.18Screen Shot 2017-05-09 at 19.19.42Screen Shot 2017-05-09 at 19.19.53





C-Tex – Client video testing/ feedback

In order to know how the project is going in terms of keeping the client happy, I emailed them for feedback from mine, Josh’s and Will’s first video drafts. The following is the feedback from the videos and what changes they wanted from my edits:


  • I know it seems obvious but we should stage ‘take photo of the machine you want to install c-tex colour onto
  • White dimension arrows – need for the other dimensions we require
  • Need to include text: we will manufacture to your dimensions, and send unit boxed and ready for you….we can then unpack, partially dissemble and fit to your machine

Training Video

  • Format 1: should read: Real-Time Operator Interface
  • CVS data: should be: CSV Readings
  • OK: so I prefer Adam’s edit on how to interpret roll maps. Then we need Josh’s edit on the 3 example roll maps included.

These changes were minor and I have completed the changes that was asked by the clients, therefore they are now happy with the outcome of my edits.

C-Tex – Translating call outs for an international audience

As the brief for project 5 states that the videos need to be suitable for C-Tex’s international audience, it was requested by the client to make 5 versions of each video with call outs in English, Portuguese, Chinese, Turkish and Spanish. I chose Google Translate to translate my call outs because it’s easy to use, quick, efficient and has great reviews by big names.

“Google Translate is getting really really accurate”. – Washington Post

“Google’s New Service Translates Languages Almost as Well as Humans Can” – Technology Review

Below are screenshots of me using the translation tool for the C-Tex Training Video:

Screen Shot 2017-05-08 at 16.46.11
Screen Shot 2017-05-08 at 16.46.27
Screen Shot 2017-05-08 at 16.46.40
Screen Shot 2017-05-08 at 16.50.32.png

“To test the system, Google had human raters evaluate translations on a scale from 0 to 6. Translating from English to Spanish, the new Google tool’s translation was rated an average of 5.43; human translators earned an average of 5.5. For Chinese to English, the only public-facing option that currently utilizes the new system, Google Translate was rated an average of 4.3 while human translators got 4.6”. – Washington Post


Pre-Installation – Post-Production

A general outline in how I wanted the pre-installation to look like

  • Fast paced (upbeat music, jump cuts)
  • Sound design (adding in sound in post production) as this can make a video look much more professional which I think has done in my edit. I downloaded sound effects from a royalty free website
  • Smooth/fast transitions – This is something I have been quite creative with and it has made the video look more professional, especially when adding in transition sounds
  • Telling a story – I believe this has been successful as I followed the initial storyboard ideas to keep the story within the video

What problems have I encountered and how have I overcome them?

During the colour grading process, it was difficult to get each shot looking the same due to the shoot not being shot in log. After working on the grading for some time I got the shots looking the same, but there seemed to be some flicker when playing the video back.

I decided to export a section of the video where I thought had the most ‘flicker’ after the colour grading to see if it was just a pre-render/playback issue (see images below).

Screen Shot 2017-05-07 at 13.40.18Screen Shot 2017-05-07 at 13.40.47

I realised it was in fact a playback issue and the video was fine to export fully after I have created several videos with the different languages inputted.

C-Tex – Pre-Installation File Organisation

Before starting the edit, I have made sure my file management was perfect. This meant going through all of the footage from the shoot, naming the clips and inserting them into a new folder so I know exactly where to find the clips I need. This will benefit me when I come to edit the footage as I know which files I will be using for the video and will save a great amount of post-production time (see image below).

Screen Shot 2017-05-05 at 22.22.14.png
File management

Testing DaVinci Resolve for colour grading

Taking into consideration the skills that I gained from DaVinci workshops within university, I wanted to test the difference between using DaVinci’s colour grading and Premiere’s new lumetri grading plugin. I found that using Davinci for some of the clips that were hard to tweak within premier worked well, as DaVinci Resolve had more options to play about with the colours. Some of the clips appeared to be blue, so tweaking these changes within premiere seemed to be a little more challenging. Using both softwares to try and get the right look wasn’t easy, but I feel the final outcome worked well and looked consistent.

Screen Shot 2017-05-12 at 00.54.48
Figure 1 – DaVinci Resolve Colour Grading
Screen Shot 2017-05-12 at 00.55.29
Figure 2 – DaVinci Resolve Colour Grading

C-Tex Pre-Installation – What data have I measured so far?

After taking a step back from editing I soon realised that a lot of the call outs had different size texts, and this was to keep it inside the motion box within Adobe After Effects. I decided I should then experiment to keep the consistency. Some of the text looked odd,  for example ‘Figure 1’ looks strange due to some words looking out of place within the sentence, this is due to the text size being too large. e the text sizes.

Screen Shot 2017-05-05 at 13.10.20
Figure 1

I then decided on which sizes to use (heading size 53, caption size 40) and measured the time it would take to go back through the call outs and change the text sizes (see Figure 2)

Figure 2

Below are images before and after the changes were made. I now feel there is much more consistency within the video and I believe it looks more slick and easier to read.

Before changes

Screen Shot 2017-05-05 at 13.09.48

Screen Shot 2017-05-05 at 13.09.58Screen Shot 2017-05-05 at 13.10.09

After changes

Screen Shot 2017-05-05 at 13.45.28Screen Shot 2017-05-05 at 13.45.46Screen Shot 2017-05-05 at 13.47.22Screen Shot 2017-05-05 at 13.47.39