As part of the marketing process for the project, I have created a mock-up website to allow customers to buy the VRC Box headset.
After having focus groups with graphic design students, I soon realised the VRC Box branding didn’t look professional enough. With several different ideas being pitched to me, I decided to re brand the box by getting a new layer of cardboard and cutting out ‘VRC’ to give it an embossed look (see image below).
The overall affect looks more professionally done and worked nicely during the shoot. If I had more time during the project, I would have pressed the logo in to the cardboard using a pressing machine to make it look as professional as possible.
To give my video more depth, I have created a short 3-D animation to relate to the VRC Box, giving it a virtual world look. Most VR adverts I research include some type of 3-D animation to give the audience an idea of what you can see whilst using the VR headset.
The animation is to also show the wide range of skills I possess including the several different editing softwares I am capable of using.
My ‘what’s in the box’ approach also comes with an invoice for evidence of the purchase, in an E-Receipt format which would be sent the customers email and sent as a paper copy.
Several stores have introduced E-Recipts recently, including Mothercare, and Selfridges.
From the shopper’s point of view, physical receipts clutter up my wallet, are easily lost, are difficult to collate and generally feel like something from the past – my bank statements and my bills are all digital, so why not an in-store proof of purchase? (Georges Berzgal, 2016)
A recent study showed that 45% of shoppers want an e-receipt after purchasing items and 41% said they do not receive one.
For brands and retailers, a move towards paperless receipts also closes the loop between the offline and online world – providing benefits to marketers and the business as a whole. (Georges Berzgal, 2016)
From the research I have produced throughout the project, I have a better understanding on who my target audience can be for the VRC Box, it is as follows;
- People ages 12 and above
- People who are willing to spend a small amount of money for a virtual reality headset, in which the VRC Box is £13.99
- People who don’t want to spend a lot of money on VR Headsets
- Smart phone users
- People on a budget
- People who want to test virtual reality before they buy a more expensive product
As part of my ‘What’s in the box’ approach I have designed a manual that will come with the VRC Box when users purchase it.
I have made several improvements to my instruction manual after getting feedback from peers and conducting research. My manual consist of a front page and one instruction page that is easy to read in order to connect with an international audience. The point of the illustrations is if one of the customers can not read English, the pictures are easy to follow without having to read anything. It can also be ready by people of young ages and above with simple words and bold ‘in your face’ text.
In order to get an idea of how businesses create instruction manuals for their products, I have look at several types in order to create a professional styled instruction manual for VRC Box.
This snapshot of the Googles Cardboard instruction manual (in which I am rebranding) shows a great in depth way of how to use the product, which has an awful lot to read for a simple headset.
The ikea instruction manual is much more simple giving directions on how to put the flat pack together, simply by using just pictures and numbers, which is much easier to follow compared to the Google Cardboard manual.
The Canon EOS 1100D manual has a front page (in which I found consecutively throughout researching instruction manuals, which has given me inspiration to create a front page for my VRC Box.
- This is the application of the knowledge of cognitive neuroscience, behavioural econonomics and proven experiments conducted by behavioural scientists around the world to change human behaviour.
- Within consumer behaviour, behaviour design could be used for successful new products adoption, habit formation, increasing sales conversions online, inshore, designing customer service and many more applications.
Fog Behaviour Model
FBM shows that three elements must converge at the same moment for a behaviour to occur:
Fogg argues that when behaviour does not occur, at least one of the three elements is missing.
FMB suggests, that a trigger is the key to changing behaviour, rather than just motivation and the ability to be able to do something..The Trigger, as Dr Fogg suggests, is a call to action.
Three types of triggers:
- Facilitator -e.g wireless items, making it easier
- Signal – e.g a sign that makes people do what you want
- Spark – When Frodo offers to take the ring
“Those designing persuasion should use the trigger type that matches their target users context, which combines motivation and ability.” Fog, 2013
“Using my Behaviour Model (FMB) as a guide, designers can identify what stops people from performing behaviours that designers seek. For example, if users are not performing a target behaviour, such as rating hotels online, the FMB helps designers see what psychological element is lacking.” Fogg, 2013
As part of my brand development, I am creating an instruction manual on how to use the product, this will include small illustrations and text in four simple steps. The illustrations are currently being developed in Adobe Illustration, which I initially sketched before taking the ideas on to my computer.
Step one is all about downloading the apps that are suggested by VRC to download for the best experience.
Step two will explain how to insert your phone after downloading the apps.
Step three is about fastening the VRC Box back up securely to keep your phone safe when you’re in another world.
Step four is sitting back, relaxing and enjoying the virtual experience.