Client Feedback – Nottinghamshire County Council

I recently met with our client (Moira) for the Occupational Therapy marketing campaign project to get some feedback on the ‘top tips’ I have edited together. The testing was essential for me to ensure I have or have not created what the client wants. All improvements will be made before my deadline on Friday 9th December.

Overall top tip feedback

Do they hold enough information?

There is enough information, some may be too informative. Some are simple and some are deliberately longer because they don’t want people to ring up asking the questions. People need more information I order to solve the problem. I had someone ring asking about the shower board with water spilling, so the video works well as it tells the audience exactly what to do instead of them needing to ring.

Are the top tips visually pleasing?

Personally, I love it and get excited. I have had old people fall in love with the actors! When you showered me the bath but I think it looked quite nice and came across lovely. It was a lovely white colour. Personally I find the, realistic and I think the public will think the same.

Are they professional enough to be used by the council? 

Yes, I liked the videos. From what I have seen some of them are my favourite out of everyone else’s edits. Alan Bennett is my favourite edit and there is a large possibility for it being used by the council.

Do they follow the brand guidelines?

The Arial font is good as it sticks to our brand guidelines.

What improvements can be made?

Should be link directly to buy stuff on Nottinghamshire Help Yourself website and it takes you through to the bath board links etc, could put them on the indent at the end.

You should add subtitles so it can appeal to the people who have hearing difficulties.

You should try out putting music on the top tips

Is there anything else you would like to add?

We want the videos to be used by the end of January but the project is on-going.

 

Tutor Feedback

Following on from my feedback sessions with my tutors, I have made significant improvements to my work. As the work can not be published, I cannot show the content in  any variation unless they are screen shots.

Top Tips Video Edits

Are the top tips informational?

“They provide visual details of the equipment, but don’t mention details regarding pricing or availability. Look in to having links to the products on the Nottinghamshire County Council website at place them at the end of each video”. -Deborah

Is the concept clear?

“They show the products being demonstrated, and that helps me assess them and determine their relevance to me more easily”. – Deborah

Are the top tips visually pleasing and easy to see?

“Most of the top tips are well lit but some of the work from last year could have been a little better, but I understand this is out of your hands”. -Deborah

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Vegetable Basket – Before improvements
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Vegetable Basket – After improvements

Are they consistent?

“Yes, the tone carries through from tip to tip and has a good flow from one video to another”. -Deborah


Website

The NCC guidelines state that images of people that are used for council should be looking directly at the camera in a natural position, in which I have followed to make the website engaging and believable.

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Imagery – Taken from the NCC brand guidelines

“The ‘home’ page should be deleted and the ‘about’ page should be made in to the home page, take some of the information from your original home page and place it in to the newly updated one, the ‘about’ page looks more inviting so it would look more appealing to the audience. The tabs at the top could also be enlarged as they could be hard for the elderly to look at. Also I think the website is a little text heave so maybe reduce the amount of text.” – Jools

The images below show the updated layout of the website after gathering feedback from the tutors.

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Home Page

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Services

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Contact us

Nottinghamshire County Council Brand Guidelines

From going through all of the Nottinghamshire County Councils brand guidelines, I have picked out the most relevant to me and my job role within the project, website building, camera assistant and editing.

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Typefaces – Nottinghamshire County Council brand guidlines 

To keep the brand consistent I have chosen to use the font Arial in the content I am making. Serifa  secondary typeface that is used by Nottinghamshire County Council so there are many options to choose from due to the different variations, such as light, regular and bold.

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Colour – Nottinghamshire County Council brand guidelines 

The colour colour palletes they ask to use are one primary colour (in which the hexadecimal number is #2D892C) and three secondary colours in which two of them are variations of the primary colour, these secondary colours are formed from different shades of the primary colour that you get when the opacities are 80% (#73BC66) and 30% (C8E1BF). The other secondary colour is NCC Dark Green (#154734). Theses colours will be used in the content I am producing for the Nottinghamshire Help Yourself campaign.

There is not much information stated about the website branding but offer a contact number if there are any questions. I have stuck to a similar theme to the councils website but made it more accessible for the older generation.

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Websites – Nottinghamshire County Council brand guidelines

Image Development for my Occupational Therapy Website

Tonal contrast is a significant factor to be aware of when editing the photos for the website. Colours with short wavelengths for example blue are hard for older people to identify.

As we mature into old age our eye’s lens tends to “yellow” and our pupil size shrinks which results in colours looking dimmer and slightly brownish. Also, most of our lives we see colour before form but mature eyes begin to see form before colour (although creatives often continue to see colour first).

To help my identify if my images during editing has a good tonal contrast, I will need to turn the image in to black and white then make adjustments to ensure elderly people find them easy to view.

General guides to colour self help (Taken from www.resene.co.nz)

White

  • In its natural form it is daylight.
  • Helps the mind to be open, clear and receptive.
  • Not good if feeling isolated or cut off.

Reds

  • Dark and severe reds tend to have the ability to over-stimulate and agitate.

Oranges

  • Brighter oranges are very social and gregarious.
  • Deeper oranges like terracottas are very warming.

Golds

  • Falls between yellows and oranges.
  • Less irritating to the nervous system than yellow.

Yellows

  • Bright sharp yellows are very tiring and can trigger migraines and travel sickness.
  • Soft yellows used with bright blues are good for mental stimulation and growth in children.

Bright Greens

  • Those greens often referred to as Kelly Green are found to energise.
  • Used with clear blues and pure white this type of green encourages physical activity.

Dark Greens

  • Works well in areas where you need to concentrate for long periods.
  • Think of the ‘green room’ used by an actor prior to a performance.

Pale Greens

  • Very soothing.

Pale Blues

  • Cooling and helps encourage rest.
  • Balance for over-activity.

Indigos

  • Useful where fear is stopping activity.

Mauves

  • Mix of violet and red.
  • Nurturing, promotes intuition, meditative and insightful.

Greys

  • Blending of two neutrals.
  • As a mid tone colour it has been used to denote cool rational thinking.
  • Too much of this colour is demotivating.

Browns

  • Earthy blend of orange, ochre yellow and black.
  • Denotes dependability.
  • Can make a space feel secure and stable.
  • Darkest form of orange.

Black

  • Black equates to lack of light – night – and is used to rest mind and body.

 

In conclusion, keeping the whites bright may keep the mind open, orange can create a warming effect and bright greens work well with clear blues and whites may encourage physical activity – getting up and getting in contact with the council to support your needs.

Taking Research in to Practice

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Original Image
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Identifying the tonal contrasts
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Back to colour with added contrast, enhanced white and yellow colours

References

Colours for children and the elderly> (no date) Available at: http://c/homeown/use_colr/colours-for-living.htm (Accessed: 29 November 2016).

Niki, unifiedspace (2011) Colour perception and Ageing eyes. Available at: https://unifiedspace.wordpress.com/2011/04/28/colour-perception-and-ageing-eyes/ (Accessed: 29 November 2016).

Occupational Therapy Shoot 23.11.16 – 24.11.16

The occupational therapy shoot this year was shooting different objects that help the elderly, the shoot carried on from last year but this time included shower seats, chair raisers, tap leavers and several more. Some scenes were re-shot with different actors in order to get a better outcome. I find the shoot went particularly well, giving me more professional experience within the industry and working with clients, which could come at great advantage when finding employment. My job role within the shoot was camera assistant which included helping with sound, lights and general scene set ups.

As Project Manager, I felt I had to be on set to make sure my inputs were heard and in fact they were. Knowing what went on during the shoot has enabled me to have a greater understanding of what the top tips edits should look like and indeed I will be editing them together and hopefully they will be used by the client for the Nottinghamshire County Council ‘Help Yourself’ campaign.

The images below are the best photos to show my input within the Occupational Therapy Shoot.

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Working closely with the crew to organise different shots
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Working closely with the director and assisting the sound operator 
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Setting up lights to fit the scene appropriately 
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Assisting the cameraman and giving my opinion on which lenses to use
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Helping getting the right shot before the actress arrives
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Ensuring everything is running smoothly during filming

NCC Occupational Therapy Prototype Website

This prototype of the website I am creating consists of a green, grey and white colour theme, to represent good health and it’s the Nottinghamshire county council colour branding so it’s consistence and the audience recognise that it’s part of the council.

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Homepage

Constantly reminding the elderly is sometimes the best way to get their attention and allow them to remember (see previous research blog posts). The call us today button directs you to the contact page, where it allows the user to call or contact via email. The contact details are placed many times on different pages so the audience don’t forget.

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Homepage

 

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Contact Page

The ‘About’ page has information about the councils ‘Help Yourself’ campaign and will soon have information about occupational therapy in case the audience don’t quite understand what it is.

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About page

he ‘Services’ page allows the user to book a 1 on 1 consultation with occupational therapists from the NHS to discuss their needs and to see what they are eligible for, for example, hand rails, chair raisers etc and to see if they are able to get the services for free.

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Services

Smartphone Version

Research I have conducted in my previous posts show that the elderly are actually quite tech savvy, so in order to connect them in various different ways, I have created a smart phone version so the website broadens the audience as some users may not be able to use a computer, but may have a smart phone.

 

 

 

 

 

Health Organisation Related Websites and Choices for my Occupational Therapy Website

 

In order to to gain a greater understanding of designs and layouts of health organisation websites, I have collected a series of screen shots to get professional inspiration for my mock NCC Occupational Therapy website.

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Health

‘Health’ is a website clearly aimed at women, being all about weight loss, beauty and fitness. All of the images featured in the home page are only women, giving away a huge clue in who the target audience is. The layout is easy to navigate round and the sections are  clearly stated. In terms of occupational therapy that is aimed at the elderly, this style isn’t really something I would go for.

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The Health Foundation

The Health Foundation website is more diverse and asks you to be more specific in which area you want to find out about. There are various different sections, but are easily attainable and have images for people who maybe can’t read as well as others for whatever reason. The colour scheme is grey, red and black which has come from their logo, which in my opinion works well.

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NHS Occupational Therapy 

The NHS have their own Occupational Therapy section within their website and they have kept it simple. They have used green headings to stand out to the reader, initially meaning safety which relates to occupational therapy. The Nottinghamshire County Council’s logo is also green, which will be great for relating safety and the brand itself to my website I will be creating. The NHS website also has an overview of what Occupational Therapy is, and also what types of therapy they offer.

References

The Health Foundation. 2016. The Health Foundation. [ONLINE] Available at: http://www.health.org.uk. [Accessed 21 November 2016].

NHS Choices Home Page. 2016. NHS Choices Home Page. [ONLINE] Available at: http://www.nhs.uk/pages/home.aspx. [Accessed 21 November 2016].

Health.com. 2016. Health.com: Fitness, Nutrition, Tools, News, Health Magazine. [ONLINE] Available at: http://www.health.com. [Accessed 21 November 2016].

Designing a Website that is Accessible for the Elderly

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Vision

When designing the website for the Occupational Therapy campaign, it is important to consider text size so having text no smaller than 16 pixels could make a positive difference for the reader.

“From the age of about 40, the lens of the eye begins to harden, causing a condition called “presbyopia.” This is a normal part of ageing that makes it increasingly difficult to read text that is small and close” (Ollie Campbell, 2015).

Campbell also says that elderly people may find it harder to define colours when they are faded or desaturated, so using colours that stand out will be important but sticking to our colour scheme which is green, white and blue to keep the same theme as Nottinghamshire County Council and their ‘Help Yourself’ campaign.

Motor Control 

It is essential to make the website easily accessible, with the touch of a finger. Campbell also tested how the elderly react in different situations using technology.

In the general population, a mouse is more accurate than a finger. But in our user testing, we’ve seen older people perform better using touch interfaces. This is consistent with research that shows that finger tapping declines later than some other motor skills” (Ollie Campbell, 2015).

Wix (a website builder) allows you to design your website in different variations such as computer, smart phone and a tablet. This broaden the amount of people that can access the website if they had troubles using a computer.

Why do Seniors use the Web? 

A study by Jacob Neilson back in 2013 defined several reasons why the elderly use the internet:

  • Health: “When I was put on [a drug], no one explained it to me. One of the nurses gave me a book, but I went to Internet, too. Anything I have to take, I want to know what it is all about.”
  • Travel: “I have used the Internet for travel—Travelocity. I don’t put my credit card on the machine. I telephone. I just don’t feel like having my credit card on the computer. I checked the weather, I checked the price for the airlines, I found a flight, and then I telephoned the airlines. I found the price on the telephone was cheaper than the computer.”
  • Hobbies: “I check into some of the various TV shows, and tried for tickets for shows. I got into the Internet as far as the names of the shows and all, but I didn’t know how to fill out the forms.”
  • News: “I pay for the Wall Street Journal online. I get the print copy but sometimes the print is missing information, and I can get more online. They update the information online more. And the New York Times, too. You can go back days as well.”
  • Finance: “I log into my bank account every morning. And then I go to my various retirement accounts.”
  • Shopping: “I buy clothes and books. I like Lands’ End. They let you build a model. I was using Priceline.com to save on food. I knit, and I like Wooly Hill Farm to buy yarn.”
  • Social: “I was trying to find relatives, and I discovered an old army buddy of mine and so we are emailing. I am trying to get an email address of a second cousin once removed.”

The Occupational Therapy website will be under the categories of Health, Social and Shopping. Occupational Therapy is run by the NHS so it will naturally come under health giving people a helping hand, I will add a forum page on the website for elders to discuss the products and review them to let others know what they are buying and the shopping will be buying or borrowing the products off the council, which will have a delivery service.

References:

Smashing Magazine. 2016. Designing For The Elderly: Ways Older People Use Digital Technology Differently – Smashing Magazine. [ONLINE] Available at: https://www.smashingmagazine.com/2015/02/designing-digital-technology-for-the-elderly/. [Accessed 17 November 2016].

Usability for Senior Citizens. 2016. Usability for Senior Citizens. [ONLINE] Available at: https://www.nngroup.com/articles/usability-for-senior-citizens/. [Accessed 17 November 2016].

Google Image: https://goo.gl/images/5xEy5D

 

Technology Among the Elderly

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Internet usage among people who are aged 65 grew 150 percent between 2009-2011 and the 2012 study showed that 71 percent of them go on the internet daily, and 34 percent use social media,  according to Pew Research Centre.

Pew Research Centre also found that 71% of older internet users go on the internet on a daily basis, and 11% of them went browsed the internet 3-5 times per week.

 

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Source: Pew Research Centre, 2013

2016 is shaping up to be one of the biggest years for healthcare technology ever, with innovations in medical devices, software, and changes in how healthcare is administered, both from a care and financial perspective.   With the North American health IT market is expected to reach $104 billion by 2020 at a CAGR of 13.5% during the forecast period of 2015 to 2020″ (Jonathan Gavotte). With the significant rise in figures, there is a great gap in the market for healthcare technology which could include websites, apps, digital/interactive posters etc.

References

Madden, M. (2010) Older adults and social media. Available at: http://www.pewinternet.org/2010/08/27/older-adults-and-social-media/ (Accessed: 16 November 2016).

Smith, A. (2014) Older adults and technology use. Available at: http://www.pewinternet.org/2014/04/03/older-adults-and-technology-use/ (Accessed: 16 November 2016).

Resources for Clinical and Waiting Areas

Moira (our client from the Nottinghamshire County Council Occupational Therapy Department) suggested creating the marketing content around the basis of them being used in clinical and waiting areas i.e. GP waiting rooms. I am going to conduct some research on existing healthcare flyers targeted at elderly people to gain understanding of how they should look.

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Helping Hand Flyer

I think this flyer has nice bold text, easy for the reader to process and it is straight to the point. The content is positive (all about helping the client). There is some inconsistent text towards the bottom of the flyer which could have been easily avoided. I also think the logo isn’t very memorable.

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Healthy Working Lives – NHS Flyer

On this particular flyer, I think the colour scheme works very well. The text is bold which is easy to read by elderly people and the illustrations are minimalistic (less information for the elderly to process).

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COPE – Therapy Flyer

This ‘COPE’ flyer has a lot of information and numbers to call on, which I don’t think works well. Although, I feel this is targeted at adult/older adults, not just for the elderly. The content on the first page is straight to the point, giving you details on how to make ‘the first step’.

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Occupational Therapy at Home – Flyer

This Occupational Therapy flyer has some nice content on, I especially like the quotes used from their target audience. I feel this can relate to the audience a lot better and shows more trust within the campaign and what they are trying to get across. The text is easy to read, but maybe not for older people.