The edit – KRiii

As industry standards are quite high, I am using Adobe Premier to get close to the standards and to get a better outlook of the program for future use in work. As far as the King Richard advert goes, we are going for a gloomy, two sided story approach and i thought using Premier Pro would be more suitable for the project.

In previous projects I have used Sony Vegas to edit and in terms of broadness, the editing in the specific program can not be achieved to a professional standard compared to Premier.

Using adjustment layers, I am able to create an old medieval look, to counteract with the story that is being told. As seen in ‘figure 1’, the screenshot shows the start of the post-production process of the advert.

Figure 1 – Premier Pro

King Richard iii ident

Last year I created a 3-Dimensional ident as it appealed to the target audience, this year our target audience are American tourists which we decided would be mainly retired travellers/families/people who are interested in history. I made the Ident in Adobe Photoshop and Premier Pro, keeping it minimalistic as I didn’t want to throw the audience off.

Final Ident

<p><a href=”https://vimeo.com/152968563″>King Richard iii ident</a> from <a href=”https://vimeo.com/user35016960″>Adam Holmes</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

My job roles within the project

Animation

Our first initial idea was to make an animation promotional video, but fell through due to lack of time and experience with animation. As a team we decided to go to Leicester again and film the King Richard centre to film inside, as camera operating and editing are my strong points and will make a great impact on the project.

Ident

Over the weekend I created a 2-D ident for the start of the video to introduce what the advert will be about. This consists of our teams logo that our logo designers created in which I added ‘Leicester visitor centre’ and created a wipe in effect.

Video editing

Our first shoot didn’t go to plan but I have some footage to edit. The re-shoot will be today (Monday 25th) so I will be meeting up with the team later on in the day to collect the footage so I can carry on editing the video. I am editing in Premier Pro to keep up to industry standards and to stay professional. As I will be applying for editing internships for the summer, being an experienced editor on Premier could be a great bonus.